Contenido
Fashion Product Management.
Acquire a comprehensive and strategic vision of the fashion product, from the initial concept to the end consumer, to optimise fashion collections.
Language: English
Frequency: Evening
Fruition: On campus
Duration: 6 Months
Master the secrets of managing a multi-segmented, eye-catching collection.
The success or failure of a fashion collection depends not only on the design. It also depends on the structure of the product, the style of the collections, the level of innovation, and factors such as price, process management time, and final quality.
The decisions taken in relation to these factors are the result of a comprehensive brand strategy and an efficient business model.
This English-taught Postgraduate in Fashion Product Management offers in-depth insight into product processes (efficient organisation and management), marketing and communication strategies, as well as the mechanisms of inspiration in the creative process, and trend development.
The program establishes a fine balance between the analytical and creative aspects, and offers a wealth of knowledge on all the functional areas that come within the realm of a fashion product manager’s competence such as retail, visual, art direction and communication.
Information to decide.
A postgraduate program with an international vocation, to take a fashion brand to success, leaving nothing to chance in product life cycle management.
Methodology and structure.
The classes, modules and exercises of the postgraduate emulate the management of a professional fashion project and the process involved. The program is organised in various sessions: classes on theory, experimentation-case studies, practical project development, workshops and the chance to talk to professionals working in the field.
To finish the postgraduate you’ll develop your final project collaborating with a company in the sector, to implement your newfound know-how in a real market situation.
Who is it for?
This postgraduate fits a range of profiles: from fashion designers who want to learn the secrets of coordination and product management, to product managers interested in the latest innovations, or marketing and communication professionals who want to take their knowledge of the fashion product to the next level.
Professionals working for fashion brands will find the program covers every aspect of product management, collections and how these aspects relate to other departments. We’ll study how each department contributes to the fashion product process, so people in Human Resources will find the program very useful.
If you want to find out how to boost creative, technical and communication processes, and understand exactly how each division of a company contributes to creating a product, this is the program for you.
Why choose it.
This Postgraduate in Fashion Product Management gives you the strategic vision you need to set up or develop a brand, and make sure the brand’s collections stand out on a highly competitive market. You’ll have a global overview of the process involved in creating a fashion product, from the initial design to distribution and getting the garments to retailers on time.
This degree opens doors to new professional opportunities. With your creative talent and newfound know-how you’ll develop a very versatile and dynamic professional profile of undeniable interest to fashion brands.
And studying product management in English in Barcelona puts you right at the heart of the international fashion scene. The program is fundamentally a practice-based learning experience and includes classes on experimentation-case studies, practical project development, workshops and the chance to talk to professionals working in the field.
Syllabus.
Subjects
CULTURAL COMPONENT
The Fashion System
The History of Fashion
Macrotrends
Art Direction
STRATEGIC COMPONENT
Market Research
Strategic Marketing
Product Strategy
Efficiency Analysis
Style Codes
Branding
Branding and the Product
Luxury
Trends and Styling
TECHNICAL COMPONENT
Fashion Marketing
Online marketing & communication
The fashion designer
Fast Fashion and Trends
Product Processes
Product Management
Purchasing, Logistics and Suppliers
The Merchandising Plan
Product Analysis and Guidelines
The Retail Product
POS Product Experience
Visual Merchandising
Intellectual Property & Licensing
A Sustainable Product
PROJECT COMPONENT
Mystery Product Shopping
Trend Analysis
The Definition of Style
Strategic Product Project
Final Project
