Summer Courses in Design Thinking for Business Transformation

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Inés Gonzalez

Inés Gonzalez

Summer Courses in Design Thinking for Business Transformation

  • Modalidad de impartición
    La metodología de cursada de este Curso de IED Istituto Europeo di Design - Sede Barcelona es Presencial, en Barcelona.
  • Número de horas
    El Curso de IED Istituto Europeo di Design - Sede Barcelona se desarrolla en un periodo de 1 semana.
  • Titulación oficial
    Al finalizar, los egresados de IED Istituto Europeo di Design - Sede Barcelona podrán obtener su certificado de cursada.
  • Valoración del programa
    El Summer Courses in Design Thinking for Business Transformation en el IED Barcelona ofrece una formación intensiva en métodos y herramientas del pensamiento de diseño. Los participantes aprenderán a detectar oportunidades de mejora en procesos empresariales, identificar necesidades de los usuarios y desarrollar soluciones creativas que generen impacto tangible. El curso enfatiza el trabajo colaborativo, la empatía con el cliente y la experimentación para lograr resultados innovadores. Además, se abordan estrategias para gestionar el cambio organizacional de manera sostenible.
  • Dirigido a
    El programa está dirigido a profesionales de marketing, diseño, recursos humanos y gestión empresarial que buscan adquirir competencias en innovación estratégica. También es ideal para emprendedores y estudiantes que deseen aprender a aplicar la metodología de Design Thinking para resolver desafíos en contextos empresariales dinámicos.
  • Empleabilidad
    Tras completar el curso, los participantes podrán ocupar roles como consultores de innovación, diseñadores de servicios, estrategas de negocios o líderes de transformación digital. También estarán capacitados para emprender proyectos propios con una visión innovadora o para desempeñarse en equipos interdisciplinarios de empresas que valoran la creatividad como motor de cambio.
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Comentarios sobre Summer Courses in Design Thinking for Business Transformation - Presencial - España - Extranjero

  • Contenido
    Design Thinking for Business Transformation.

    Learn how to optimise processes, create growth opportunities and links with clients using Design Thinking.

    Language: English
    Frequency: Full time
    Fruition: On campus
    Duration: 1 Week


    Define, model and implement innovative strategies that provide real added value to companies.

    In this Summer Course in Design Thinking for Business Transformation, taught in English, you’ll learn to use the most effective concepts, strategies, tools and methodologies. 

    Design Thinking tools are the key to producing innovative and tangible results, added value for your business initiatives and the companies you work with. You’ll acquire a clear understanding of Design Thinking theory and put it into practice in every stage of the process, from the initial idea to final implementation.

    This course is an experiential learning incubator: each day we’ll hold an intensive workshop on a theme, and apply key Design Thinking tools and concepts to it. 

    Information to decide.
    A Design Thinking course, taught in English, that gives you a strategic outlook to create new business opportunities.


    Methodology and structure.
    It’s an intensive experience-based course, each day starts in the best possible way with an intensive workshop on the topic being studied. This gives you a better understanding of Design Thinking methods as you gain practical experience with the concepts and tools.

    The course is structured in various phases based on the principle of similarity/difference. We’ll start with the conceptual Design Thinking phase then explore how to create value for the client, detect opportunities for change, develop prototyping and use storytelling to communicate results.


    Who is it for?
    This intensive course is for professionals working in a variety of fields, such as Human Resources, Sales, RDI, Marketing, Communications, Business Development, Design and Management who want to develop their strategic thinking.

    All course students will be interested in innovation and the implementation of ideas, adopting new strategies with a high added value in their respective professional ecosystems.


    Why choose it

    If you want to take control of the transformative processes in your business world, this Summer Course in Design Thinking for Business Transformation gives you the resources you need to do just that.

    Acquire a comprehensive, experience-based understanding of Design Thinking concepts, tools and methodologies. Identify business opportunities and implement ideas in the form of a commercially viable product or service. Learn how to share your results in the most effective way with every stakeholder involved.


    Syllabus.
    Subjects


    What will you learn?
    A course that leaves no stone unturned, covering every stage of the Design Thinking process, from the initial concept to prototyping and storytelling.

    THE DESIGN THINKING PROCESS
    CUSTOMER VALUE
    THE OPPORTUNITY
    PROTOTYPING
    VALIDATING AND STORYTELLING

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