Contenido
International MBA Barcelona - Berkeley.
Our flagship MBA program in English, with an innovative twist
Formato: Full Time
Modalidad: On Campus
Duración / Créditos: 11 months / 70 ECTS
Idioma: English
Campus: Barcelona / Berkeley
Two cities, two partner universities, one program.
The world of business and the very dynamic and competitive current situation of economic uncertainty demands professionals with solid knowledge of different management areas, personal and professional skills such as adaptability, critical thinking, determination and creativity, and profound leadership capabilities for digital transformation and innovation.
To address this and create exceptional leaders, EAE Business School and the University of California at Berkeley have partnered to offer an International MBA in Barcelona combining our flagship and world-class full time MBA program with a unique Specialization Track in Digital Transformation and Innovation Management at Berkeley.
Berkeley GLobal.
This track will offer EAE IMBA students an in-depth understanding of the latest technological innovation trends and expert insights on the transformation of business development, managerial practice and growth strategies for the coming decade. Students will learn how to use the latest technologies to improve business and manage creative teams to drive innovation.
Taught in English, our International MBA Barcelona - Berkeley is an 11-month journey, on campus, full-time program in Barcelona with a residential period in Berkley, California by the San Francisco Bay Area. The program is intended for professionals with 3 to 7 years of work experience.
What are the benefits of studying an International MBA with EAE and UC Berkeley?
The International MBA is the managerial training program par excellence, which trains its participants to reach positions of responsibility in a company by means of acquiring the managerial skills required for the management of companies and institutions. As such, apart from management training, an MBA ensures recognition from the entire business community. Therefore, it is the best program to gain and consolidate new tools and knowledge, through experience, that facilitate the transition towards a better job in our professional careers. With the additional Berkeley track, participants:
- Learn how to manage Agile projects and Agile organizational structures.
- Learn how to use new technologies to drive Innovation.
- Develop an advanced understanding of high tech products & how to devise impactful marketing strategies for them.
- Develop competencies in data visualization to create effective dashboards and presentations.
Reasons to choose the international MBA Barcelona - Berkeley.
There are many reasons to choose the IMBA Barcelona-Berkeley. Key benefits such as employability, energizing your career, enhancing your visibility, combine with an incredible dual international experience: Barcelona and San Francisco.
1. Experience Berkeley California.
In addition to the courses given by Berkeley faculty from October 2020 to February 2021, the program will also include an immersive experience in the innovation ecosystem of Silicon Valley and San Francisco through a 2-week Program in March 2021.
2. EAE Entrepreneur.
Through our business incubator, we help shape, finance and accompany your entrepreneurial ventures. EAE Lab gives you the resources and environment necessary to enable you to identify your competitive advantages and develop your business idea.
3. International Talent Program.
If your goal is international professional development, you will gain the maximum visibility among the multinationals that work with EAE through the Employment Workshops and interviews with headhunters and international recruitment consultants.
4. Business Networking.
Meetings with professionals from large companies and other students, enabling you to expand your network of contacts. In 2018, we organized meetings with executives from companies such as Google, Vodafone, Accenture, Intel and Telefónica, to name just a few.
5. Business Game.
This simulator gives you a more in-depth insight into the challenges faced by companies and puts your capacities to the test while putting you in an executive’s shoes.
Program:
EAE’s International MBA Barcelona – Berkeley is a state-of-the- art International MBA program that equips you to take on positions of responsibility in any international company and successfully lead digital transformation, change management and innovation company-wide. The program focuses on developing your leadership capacity and gives you a comprehensive and integrated overview of a business, the key factors for grasping the reality of different markets at an international scale as well as equipping you with the core of Digital Transformation Management:
- Data-driven Business Intelligence
- Strategy and Leadership
- Customer-Centric and Technology-Conscious Marketing
- Organization and Change Management
The program includes an immersive experience in the innovation ecosystem of Silicon Valley and San Francisco through a 2-week residential program. Students and professionals from around the world meet in California to make connections with leading research and industry experts and to learn the leading trends in Digital Transformation and Innovation Management. Become a future-forward leader with this powerful combination from two top institutions.
Objectives.
DEVELOP COMPETENCES.
Promote essential knowledge in all the departments of a company: marketing, finance, accounting, human capital and operations.
LEADERSHIP IN ORGANIZATIONS.
Developing the tools and capacities required for leadership: teamwork, motivation, communication, business ethics and social responsibility.
ENTREPRENEURIAL SPIRIT.
Enhancing the entrepreneurial spirit and laying the foundations for the creation of new businesses, while also fostering innovation and creativity.
SUSTAINABLE GROWTH.
Evolving with ease in complex and competitive national and international organizations, within a framework of sustainable development.
MANAGEMENT OF BUSINESS CHANGE.
Adapting to and anticipating the need to change the organization with the key objective of remaining competitive.
GLOBAL VISION AND INNOVATION.
Managing the organization’s flexibility in response to new technologies, new markets and the evolution of society.
What are you going to learn?
Global Business knowledge. You gain knowledge and skills on how to navigate in two of the world’s leading economies, the Europe and the United States. In this specialty track, you will gain the knowledge and expertise to effectively operate in global business and in relation with multinational companies.
True cross-cultural competency. You will gain an -depth understanding of how cultural differences impact how you interact, communicate and do business with people from different cultures. The experiences in Barcelona/Madrid and San Francisco will expose you daily to how cultural differences impact many aspects related to successfully doing business in two leading world economies.
Critical thinking. You will gain the skills needed to be able to think critically. The skills needed include observation, analysis, interpretation, evaluation, inference, problem solving, and making decisions. In this ever-changing world, the ability to think in an objective and critical way is becoming essential.
Talent management. Intangible assets are becoming more valuable to companies. Those assets include human capital; the people who work in an organization. In this program, you will learn how to crate, lead and develop diverse global teams.
Innovation Project.
At the core of the program is an Innovation Project in which students develop a Strategy to Manage a Digital Transformation project. Working in mixed teams, students will apply the theory and concepts of the lectures to their project. The program will introduce students to new technologies and best practices in Innovation and Digital Transformation Management. At the end of their Program, students will present their solutions to a panel of experts in Silicon Valley and receive valuable feedback and support for their projects
Course content.
BARCELONA
TOTAL CRÉDITOS: 70
Module 1 Environment and Global Markets.
Current socio-economic context - 5 ECTS:
Economic environment
Financial System and markets
Fiscal and Legal
Sustainability and enviroment
Legal tendencies
Marketing and commercialization in international settings - 5 ECTS:
Marketing strategies
Comunication
Digital Marketing and e-commerce
Sales Management
Module 2 People Management.
Intellectual capital and talent management - 5 ECTS:
Human Capital Management
Cross cultural management
Diversity and inclusion
Change management
Management skills - 5 ECTS:
Emotional intelligence
Negotiation skills
Disruptive Leadership
Soft-skills
Module 3 Strategic Resources & Strategic Management.
Finance for decision making & Management Control - 5 ECTS:
Investment and financing decisions
Financial markets & start up ecosystem
Financial Risk Management
Company appraisals and M&A
Accounting
Financial planning and control
Budget management
Business Intelligence
Strategic Management & Digital Transformation - 5 ECTS:
Competitive advantage
Strategy Management
International Strategy
Business Game
VUCA environment a digital ecosystem
Leadership for sustainability
Disruptive technologies for digital business
Business Performance Analysis & Emerging Techs
Module 4 Business Transformation.
Analytics from Business and Industry Perspective & Customer Analytics - 5 ECTS:
Social and economical context for Big Data
Business strategy and Big Data
Big Data infraestructures and componentes in business context
From Big Data to Business Analytics
Technology map and systems
Data Strategy & Data Análisis
Reporting & Dashboards
Google Analytics
Transforming and competing from operations - 5 ECTS:
Descriptive, predictive and prescriptive analytics
Transforming supply chain
Robotics & process automation
Artificial Intelligence for operations
Demand forecasting
Module 5 Entrepreneurship.
Project Management in the digital world: landing strategies - 5 ECTS:
Digital Business & Innovation
Agile Project Management - PRINCE2 y SCRUM
Growth Hacking
Design Thinking
Module 6 Thesis.
Thesis - 15 ECTS:
Business proposal. The project.
Feasibility: technical, commercial and finantial.
Strategy and planning.
Module 7 Optional Program.
Course (in total 4 ECTS):
Silicon Valley Innovation Management and Design Thinking
Data Analytics and Visualization Innovation Strategies for new Technologies
High Tech product Marketing
Choosing EAE enhances your future.
At EAE, we train professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our International MBA Barcelona - Berkeley.
CEO
General Director
Chief Marketing Officer (CMO)
Chief Financial Officer (CFO)
Strategic Director
Business Developer
