Design - 1st Level Master Degree
Master - Milan
Today’s business world, both within Italy and on an international scale, requires professionals who are able to take on design projects, not only from a technical/production standpoint, but also from a strategic and commercial perspective. The Academic Master in Design aims to train a new generation of designers who are ready to question every element of a design, be it through market analysis, analysis of contemporary consumer needs, or the consideration of possible future scenarios in order to deliver innovative design solutions. Design is evolving into a tool capable of changing strategic business objectives. The traditional user-centred approach (UCD) is being transformed from the principle of “designing for” to “designing with” people, adjusting to the evolution of today’s socio-economic and production systems.
The Master is unique in terms of the IED training and offers an extraordinary collaboration with Continuum, one of the most innovative international realities in the world of design consultancy.
Professional opportunities: The Master course moulds students into professionals with vital skills in the fields of design, innovation and design systems who are capable of going on to fulfil roles across a variety of creative design and strategic/managerial settings. These roles may fall within areas of innovation studies, design agencies, commercial companies, institutions or students may even take on independent entrepreneurial or self-production roles.
Description:
Target: The Master in Design serves as a valuable specialization for Italian and international graduates who have completed a degree in one of the following disciplines: Architecture, Engineering, Design, Economics and Humanities subjects.
Methodology and structure: The Master course is based on an interdisciplinary working team approach and applies thought development processes and creative methodologies that are used by the best design agencies and think-tanks. It enables students to think collectively, through the sharing of knowledge and know-how and by taking advantage of all the skills present within the team.
The course philosophy is project- and client-based, meaning that students are able to experience and put into practice the mind-set and methodologies gained throughout the course (design thinking) by tackling real-life projects, applying principles of both teamwork and of learning by doing.
Strong ties with both Italian and international firms mean students have the opportunity to understand and tackle real-life business situations. These connections enable external knowledge and skills in terms of design, case-studies and business strategies to be brought into the institute.
All projects benefit from experts in specific fields who act as “lead advisors”. These experts are chosen for their specific knowledge and skills in the design field. Conferences and seminars give students the opportunity to come face to face with industry professionals and agencies, important figures in the fields of design, entrepreneurship, technology and economics.
The preliminary phases of the Master course will cover themes related to design thinking and to other relevant methodologies, through means of traditional lectures, workshops and laboratory sessions.
Following on from this, students will tackle the different phases of the design process, consisting of experimental and interactive workflows (each with differing aims, complexity and objectives), but based on the principle of learning by doing.
Parallel to this are “nurture courses”, which integrate design strategy, technology and communications with production, and involve stimuli geared towards fostering the personal and professional growth of the entire team.
The Master in Design gives students the opportunity to examine different production systems. Students are continually stimulated and encouraged to develop their own design methodologies, allowing them to produce unique design concepts which respond to market demands through the use of contemporary language and expression.
During the second phase of the Master course students will take on a dissertation project alongside an internship, the results of which are presented to a commission comprising industry professionals and experts.
Subjetcs:
Preliminary Intensive Modules
- Design Methods
- History and Culture
Design
- Design 1
- Design 2
- Design 3
- Dissertation Project
Nurture Course
- Communication Lab
- Emergin Technologies
- Design Elements
- Design Management - Strategy & Business
Related and Integrated Activities
- Case Study
- External Visits
Faculty:
Federico Chicco Ferretti - Coordinator
Federico is happiest where intuition, business and technology intersect. He believes that the best design is the one that dis solves into behaviors and that questions are often longerlasting than answers. During his tenure at Continuum, Chicco has played a key role in leading both tactical and strategic innovation programs helping to wrap business scenarios around people's desires and dreams. He had excelled in the creation of innovative and meaningful concept, products and services solutions for different international clients such as Allsteel, BIC, GM, Motorola, NEC, Orange, 3M, Pirelli, Philips, Sennheiser and Samsung. Prior to re-joining Continuum, Federico co-founded uno: uno designers studio, testing a simplified approach to the product design and exploring the boundaries between process and persuasion. Previously he was Associate Creative Director at Frog Design, leading the ID team and focusing at the convergence of design, and interaction. In the early stages of his career he was a toy designer at Mattel and Fischer-Price.
Jacopo Bargellini
Architect specialising in Industrial Design (Politecnico di Milano, 1989), Masters in Design Management. From 1995 to 2001 he was Design coordinator of "Villa Tosca", the European Centre for Advanced Research and Design for the Japanese Matsushita group, where he worked on many international projects for Panasonic, JVC, Seiko Epson, Sharp. From 2001 to 2003 he held the position of Strategic Coordinator of the International Design, Communication and Interior Design Studio Matteo Thun working for major international clients. Since 2004 he has worked with the JFB Design Management studio to provide companies with strategic consulting services in the field of design. He has worked for Samsung, Swarovski, Versace, Guzzini, Tvs, JVC, Philips, Morellato, U-boat watches, Saint Gobain É Journalist admitted to the Order of Milan and writes for numerous trade publications. He is an IED professor since 2006, coordinator of the IED Master in Design Management and a visiting professor at the University of Paris X Nanterre. He is author of the book "Building a design-oriented business: the 12 principles of design management" published by Franco Angeli, 2014.
Pietro Chiera
Raised in Milan, Pietro has been living and studying in Sweden and Spain before coming back and graduate in Industrial design at the Istituto Europeo di Design in Milan. Before joining Continuum in 2011, he has been working for a Japanese design studio in Milan (Setsu & Shinobu Ito) working with renowned companies in the field of furniture, accessories and exhibit design, while working as a freelance with few decoration and tableware companies. He speaks fluently italian ,english ,swedish and spanish .He believes that whitin language and cultural intersections can be found interesting insights for developing powerful projects that enhances the experience of a larger number of people .
Pietro Chiera
Raised in Milan, Pietro has been living and studying in Sweden and Spain before coming back and graduate in Industrial design at the Istituto Europeo di Design in Milan. Before joining Continuum in 2011, he has been working for a Japanese design studio in Milan (Setsu & Shinobu Ito) working with renowned companies in the field of furniture, accessories and exhibit design, while working as a freelance with few decoration and tableware companies. He speaks fluently italian ,english ,swedish and spanish .He believes that whitin language and cultural intersections can be found interesting insights for developing powerful projects that enhances the experience of a larger number of people .
Enrico Girotti
Senior Designer Continuum
Chris Miller
“I have worked in design for over 12 years. In that time I have worked in nearly all areas connected to the design environment. A strategic approach to design means that projects follow a holistic process from branding and brand strategy right through to product development and engineering. As markets become increasingly competitive, this approach is fundamental for the creation of a coordinated product portfolio with a recognisable identity, that in turn works to reinforce the client's brand equity. I have been able to apply this approach to a wide range of projects: industrial products (ABB), consumer products (Scotch-Brite), corporate branding (Capacent), furniture design (Neoset), retail design (Blue Lagoon), stand design Italia del Gusto).
Dagmara Siemieniec
She graduated at Academy of Fine Arts in Krakow and holds a Master in Industrial Design at Politecnico di Milano. Before co-founding uno:uno designers studio she worked at Continuum, a design consultancy and at Design Group Italia. She was involved in several programs such as kids goods, stationery, consumer goods, electronics, office furniture. She work with: Moleskine, Artsana, Samsung, 3M, Allsteel.
Diletta Toniolo
With a degree in Political Sciences at Universita’ degli Studi di Milano, specialized in English language at Columbia University of New York, she has always developed her passion for design, which today she’s teaching through history courses and research labs on contemporary trends, promoting these fields through her journalist activity. She has collaborated with bOx International Trade, Domus, Bravacasa, Arketipo, il Mattino, Corriere della Sera, Sky Alice, 24 Ore Television, Radio 24 and cured various exhibitions and events
Gabriel Weirich
Graduated in Fashion Design (HAW Hamburg), followed by a Master's degree at the Domus Academy. His studio is specialized in product design, trend research, innovation management and design strategy. Prices/Awards: DAAD, Marlborough Design Award, Red Dot Design Award “Best of the Best”
Modelo Académico:
La matriz del diseño toma la forma de las cuatro escuelas del IED: IED Design, IED Moda, IED Visual Communication y IED Management.
Las cuatro escuelas de cada sede del IED son completamente independientes: lo que las une son el común denominador de la cultura del diseño y los principios que las inspiran.
