Modalidad de imparticiónEl tipo de enseñanza del Summer Course in Fashion Luxury Marketing es presencial.
Número de horasSon requeridas 4 semanas de estudio.
Titulación oficialIED Istituto Europeo di Design le entrega al graduado una certificación oficial acreditando sus estudios.
Valoración del programaEl Summer Course in Fashion Luxury Marketing es un programa dictado en inglés por IED Istituto Europeo di Design. En las cuatro semanas que dura el curso el alumno aprende técnicas de management y marketing en el segmento de las marcas de lujo. Se forma en comunicación estratégica, relaciones públicas, análisis sectorial y canales de distribución. Adquiere una mirada global del negocio, desarrollando el talento y la creatividad para poder crear y mantener una marca entre las mejores del mercado.
Dirigido aEste curso es ideal para quienes quieran interiorizarse en el negocio de las marcas de lujo y quiera aprender sobre marketing.
EmpleabilidadEste curso le dará conocimientos que en un futuro le permitirán trabajar y entender las acciones de marketing empleadas por las marcas de lujo.
Summer Course in Fashion Luxury Marketing
ContenidoFashion Luxury Marketing.
Start date: July | Duration: 4 Weeks | Language: English
Through their coursework students will acquire the management tools and techniques needed to build and maintain luxury brands in a competitive global environment through principles of: Fashion and Luxury, Luxury and Managing Luxury Brands, Integrated Communications Strategy, Public Relations and Events Management, Fashion/Luxury Sectorial Analysis, Distribution Channels in the Fashion/Luxury industry.
Taught entirely in English, this program offers students the international perspective that they will need in order to become future talents in these highly competitive sectors.
Description:
The world's best luxury brands and fashion houses rely on business vision as much as creative talent, therefore course aims to provide each student with an insight into the heart of the fashion/luxury world by learning from successful brands. Students will learn to apply management knowledge to the luxury industry and will focus on the fashion and lifestyle industry which are sectors amongst the fastest growing in the world.
Furthermore students will gain tangible work experience through business projects that are an inherent part of the course. Students will acquire a knowledge of the differences in international business culture. Students will gain skills, knowledge and experience much in demand across exclusive and highly competitive jobs markets in the areas of: branding, marketing, merchandising and events across the fashion and luxury sectors.
Modelo Académico:
La matriz del diseño toma la forma de las cuatro escuelas del IED: IED Design, IED Moda, IED Visual Communication y IED Management.
Las cuatro escuelas de cada sede del IED son completamente independientes: lo que las une son el común denominador de la cultura del diseño y los principios que las inspiran.
Otra formación relacionada con marketing estratégico