Modalidad de imparticiónLa modalidad de impartición del Summer Courses in Fashion Trends Investigation es presencial, realizándose en la sede de IED en Barcelona.
Número de horasLa extensión del programa es de 3 semanas.
Titulación oficialLos estudiantes que concluyen el programa, adquieren certificación de IED.
Valoración del programaEl programa brinda herramientas a sus estudiantes para adquirir una visión analítica para "cazar" tendencias a nivel global, para poder aplicarlas en industrias relacionadas al diseño, la moda y el estilismo.
Además, les enseñará a desarrollar proyectos y habilidades relacionadas al coolhunting, así como de producción de artículos de temporada o seguimiento de vanguardias estéticas actuales aplicadas en moda.
Dirigido aEl programa se dirige a profesionales y titulados, interesados en adquirir metodologías y herramientas propias de la investigación de tendencias y vanguardias en moda y estilo.
EmpleabilidadLos egresados podrán desempeñarse como investigadores de tendencia y vanguardias de moda y estilo en agencias de publicidad, marketing y moda, entre otros.
ContenidoSummer Courses in Fashion Trends Investigation.
Acquire a holistic understanding of fundamental trend forecasting theories, methods and tools.
Language: English Frequency: Part-time Fruition: On campus Duration: 3 Weeks
A learning experience that will boost your motivation to find ideas that inform, innovate and inspire.
This Fashion Trend Forecasting Summer Course in English gives you a dynamic and practical approach to observing, collecting and using signs of change to predict fashion trends in the near future.
In workshops, exercises, tutorials and on excursions you’ll learn the theories, methodologies and how to use the most effective tools from international guest lecturers and professional designers with extensive experience in trends, design and forecasting.
Information to decide.
An intensive, practice-based course, in direct contact with professional trend forecasters, to boost your motivation for this fascinating field of work.
Methodology and structure.
The course is organised into three steps:
Scanning and compiling. Students practice primary and secondary forecasting techniques, looking for the first signs of change.
Connecting and verifying. Empirical forecasting exercises to connect the dots with the information collected.
Implementing and generating. Draw final conclusions and experiment with the methods and means to present the work.
Who is it for?
This intensive course is for curious minds who want to explore the world of trend forecasting and prediction.
Trend forecasting is a much sought-after skill on the job market. Although the course focuses on the fashion industry, the practical tools and methods studied can be applied to any sector.
Why choose it.
You'll have three weeks to explore a field of great strategic value to a fashion brand, especially in the current context, subject to increasingly rapid change.
At the successful conclusion of your course, you’ll put the know-how you’ve acquired into practice by developing a final project.
You’ll learn how to use the best methods and essential tools from a teaching team of professional designers and international guest experts, in practical exercises, workshops and on excursions.
All of this in the creative microcosm of the IED Campus in Barcelona, a prestigious city in the world of design and an endless source of inspiration.
Syllabus
Subjects
CULTURAL AREA
20th-Century Icons of Cool
THEORY AND PRACTICAL APPLICATION
An introduction to trend forecasting
Abstract and core concepts
Cultural brailing, evidence walls, cartograms and trendboards
From cultural brailing to trendboards
Diffusion theory & tastemaker predictions
Desk-based research methods
ANALYSIS
Pattern recognition and producing actionable trend insights
The anatomy of a trend report
FORECASTING TECHNIQUES
Field research: trend hunting tours
Design research excursions and workshops