Modalidad de imparticiónLa modalidad de cursada en el Master in Transmedia Producer es presencial en la ciudad de Roma.
Número de horasEl máster se desarrolla en un período de tiempo de 12 meses de clases full-time.
Titulación oficialEl graduado recibirá el título oficial de Máster de parte del centro IED Istituto Europeo di Design.
Valoración del programaEn el Master in Transmedia Producer se brindan los conocimientos teóricos y prácticos necesarios para poder producir proyectos de entretenimiento y comunicación con contenidos que puedan ser distribuidos en diferentes canales de comunicación al mismo tiempo. Se aprenden técnicas de narrativa audio-visual, habilidades para el desarrollo de storytelling y trabajos aplicables a canales como televisión, web y mobile, que sean traducidos a medios digitales. A lo largo del curso se brindan workshops y se participa de eventos en el sector.
Dirigido aEstá pensado para cineastas, autores de ficciones, páginas web, comics, películas y videojuegos. A profesionales que trabajen en el área de comunicación y marketing y deseen aprender sobre el trabajo de creación de storytelling para múltiples audiencias en los nuevos medios digitales.
EmpleabilidadEstará capacitado para trabajar como Transmedia Producer, en productoras especializadas en la creación de contenidos y estrategias digitales. Podrá trabajar en plataformas tradicionales y con nuevos medios digitales de comunicación.
Master in Transmedia Producer
Contenido
Master in Transmedia Producer
Start date: April
Duration: 12 months - Full Time
Language: English
The transmedia producers are experts in active storytelling in the audio-visual and new media fields, and in multiplatform productions addressed to entertainment, communication and information.
Job Oportunities
As authors, they conceive, write and transform the creative ideas into editorial projects influencing different communication media at the same time.
As producers, they are able to realize their products in formats that can be shared by different platforms (movie, TV, web, mobile, book), and to promote them on different devices (app. social network, gaming).
As directors, they coordinate the editorial project and know the main 0mechanisms on which the movie, TV, and new media industry is based.
Description:
Target
The Master in Trasmedia Producer is addressed to filmmakers and authors of fictions, websites, comics, movies and videogames. The project scope is also perfect for professionals working in the marketing and communication fields who want to realize advertising campaigns and promotions based on complex creative universes addressed to the multiple audiences of the digital media. The use of the storytelling applied to the communication makes the course an important training experience even useful for the realization of program schedules and multiplatform editorial projects addressed to entertainment, communication, news and artistic and cultural promotion.
Goal
The Master aims at allowing the students to conceive, design, produce and promote projects for the entertainment, communication, information and art fields that distribute contents and experiences through different media at the same time
Methodology and Structure
The Master develops all the steps of the creative, design, production, distribution and promotional process of the transmedia work and project.
From the creation to the promotion of the final product and to the management of the content delivery platforms, didactics deals with all the important moments of the story and of the development of the narrative and production moments through workshops, simulations, case studies and on-going tests of the results achieved.
Moreover, in order to develop a higher awareness of the use of the different platforms, theory is integrated with video editing, web editing and game editing practical laboratories, and with the collaboration with representatives of broadcasters and production and distribution 0companies.
The course includes practical exercises and the realization of a final project work launching a movie or a multiplatform audio-visual production.
The course is divided into 10 training modules during which successful case studies will be analysed.
During the same period students will have the possibility to take part in events of the sector. Moreover, the Master will host important people working at public and private broadcasters as well as majors 0of the transmedia field.
Project and thesis
The final thesis will be a professional document (the so-called project reference document, i.e. an individual paper consisting in about 30 sheets) explaining the different steps followed to conceive and realize the final project work.
This document describes the project to all the people involved in its realization.
The project will be realized in collaboration with a company working in the field.
Teachings:
Areas
Making transmedia
New authors, users and consumers. Cross-media or transmedia: case studies
Developing storyworld
Ideas that work and why they work. Creating complex imaginary universe. World making and milking. The nuclear power of the imagery
Transmedia Storytelling
Aspirational stories. Structure and frame of the transmedia story: plot, subplot, platforms. Developing characters for the “cross-media”. Active and synergic narrations.
Experience Design
Exciting through transmedia: media sensing and labelling. Moving experiences. Choice excitement. Expanded Environments
Transmedia Design
Shapes, spaces and curvature. Supporting system. Competitive system. Omnivorous system. Mutations and timing matters. The “special effects” of the transmedia: stop and go, domino, spin-off, doppler, mindfuck
Designing transmediality
Platform Layout. Rabbit Hole and Point of Entry. Platform Action Chart. Transmedia roll out. Transmedia project workflow. Project Reference Document
Transmedia communication for brands, companies, and institutions
Deodorizing and merging. Transmedia and brand stories. Gamification and Alternate reality games. Cross-cultural operations. Cultural Heritage
Transmedia for Goods
Transmedia activism. Social Benefit Storytelling. Environmental and Conservation operations. Transmedia Literacy and education
Final Project work
for the final project work, students will have to conceive a project, realize the materials to be used, and design a multiplatform for a transmedia franchise addressed to entertainment that has to be developed for the web, the TV, the cinema or the game field.
Faculty:
Max Giovagnoli - Coordinator
Massimiliano Caldarini
Maria Elena Canzoni
Marco D’Ottavio
Andrea Vidoni
Nicoletta Iacobacci
El IED es una institución educativa en todas las disciplinas del diseño, la comunicación visual y la moda. Actualmente es un gran network internacional de origen italiano. El Istituto Europeo di Design es, sobre todo, un sistema formativo en evolución. Un verdadero laboratorio capaz de pensar y reinventarse a día a día. Su misión es clara y precisa: ofrecer a los jóvenes creativos una formación completa, teórica y práctica, en definitiva una "Cultura del Proyecto" que les acompañe para toda la vida. Por ello, el IED es mucho más que una Escuela, por su proceso de creación constante: es un centro en el que nacen los profesionales del diseño del futuro.