Master in Digital Marketing, Transformation & Design Thinking (English)

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Florencia Costa

Master in Digital Marketing, Transformation & Design Thinking (English)

  • Modalidad de impartición El tipo de modalidad de impartición del Master in Digital Marketing, Transformation & Design Thinking (English) es Presencial, en Barcelona.
  • Número de horas El periodo de duración corresponde a 1 año.
  • Titulación oficial Al finalizar el tiempo de estudios, EU Business School otorga titulación oficial.
  • Valoración del programa El Master en Marketing Digital, Transformación y Design Thinking es una excelente opción para aquellos que desean adquirir conocimientos sólidos en marketing digital y desarrollar habilidades clave en la gestión del cambio y la resolución creativa de problemas. Este programa ofrece una experiencia educativa integral que prepara a los estudiantes para sobresalir en el competitivo mundo del marketing digital y la gestión empresarial. El design thinking es otro aspecto esencial de este programa. Ayuda a los estudiantes a desarrollar habilidades creativas y a pensar de manera innovadora para resolver problemas. El enfoque centrado en el usuario del design thinking es especialmente valioso en el marketing digital, donde la experiencia del cliente es fundamental.
  • Dirigido a La Maestría está diseñada para quienes deseen interiorizarse en el marketing digital y el design thinking.
  • Empleabilidad Los alumnos egresados contarán con las aptitudes necesarias para desempeñarse como: Gerente de Producto Digital, Gestor de Transformación Digital, Especialista en Marketing Digital, Consultor de Marketing y Estrategia Digital, Diseñador de Experiencia de Usuario (UX), Analista de Datos, Especialista en Comunicación Digital, Gestión de Proyectos e Investigación de Mercado.

Master in Digital Marketing, Transformation & Design Thinking (English)

  • Contenido Master in Digital Marketing, Transformation & Design Thinking (English).



    DURATION: Three terms/one year
    NUMBER OF CREDITS: 60 ECTS
    LANGUAGE: English
    LOCATION: Barcelona


    Overview.
    The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give you the skills needed to design effective digital marketing campaigns, apply strategic approaches to digital transformation and re-design and re-imagine businesses and products through new technologies. You will also learn to understand consumer motivation and the fundamentals behind search engine algorithms. They will also develop innovative ideas using design thinking among other ideation techniques. 


    Degree Awarded.
    A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
    A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.


    Benefits of Studying a Master's.

    International
    networking
    with classmates, lecturers and business professionals

    Improve
    critical-thinking skills
    and learn to be a
    problem-solver

    Gain a global
    perspective
    by studying in a diverse and multicultural environment


    Why Barcelona?
    Studying a Master in Digital Marketing in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.

    This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.


    Admission Process for Master’s Programs


    At EU, we understand that choosing a master's program that fulfills your professional objectives while fitting your educational goals is a process that requires a lot of research and deliberation. EU's dedicated admissions team is available to help students with any queries or questions they might have. To find out more about EU Business School, we also encourage students to visit our campuses, meet current EU students and attend our classes and open day sessions.

    Admission Requirements:
    • 1 certified copy of bachelor's degree and transcripts
    • Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent

    Applicants must also meet one of the following:
    • A GPA of 3.0 on a 4.0 scale
    • A satisfactory score on the GMAT or GRE
    • An interview with the academic dean

    * Students who do not meet the criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

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